What are cookies?
Most web browsers automatically accept cookies, but you can usually prevent accepting cookies by changing your browser settings. Cookies help us give you a better website, by letting us monitor what’s working and what isn’t through site traffic analysis.
We use 5 cookie categories on the BA website:
|Essential||We set these cookies in order to maintain the website functionality and integrity of your visit and the contents of your shopping basket. Not setting these cookies means the site may not function correctly for you|
|Customer||We use these cookies to remember that you have visited our site before, so we can improve your experience by showing you the most relevant products and offers.|
|Analytics||We use these cookies to aggregate information about how our visitors and customers use our site, this allows us to improve our site and make it better for everyone.|
|Adverts on other websites||When we advertise on other websites, cookies from advertising networks tailor those adverts to you, showing you BA products we believe you will find relevant and interesting|
How to Manage and Disable Cookies
By using the Website, you agree that we can place these types of cookies on your device. If you do not want these cookies on your device, you can change your cookie settings at any time through your web browser settings. Here are the locations of the cookie settings for all major web browsers:
To block Google Analytics cookies specifically, you can install the “Google Analytics Opt-out Browser Add-on” provided by Google.